Tech serial entrepreneur · Switzerland

I co-found startups and build their tech.

I'm a co-founder and shareholder in four Swiss startups, and I run the tech side: architecture, team, product. Before that I spent 7 years as CTO of Gold Avenue, which went from zero to CHF 500M in revenue.

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CHF 500M+

Revenue generated

250+

Web projects delivered

30+

People led at once

16 years

As an entrepreneur

Now building

Four ventures, in parallel.

Each one started from a problem I watched people struggle with. I'm a shareholder in all four, and I work on the product myself.

Funere

Co-Founder & CTO

Online obituaries and condolences for Switzerland, with memorial donations. A family publishes a tribute in a few minutes, and friends and relatives pay their respects on the same page.

funere.comSince 2025

Leez

Co-Founder & CTO

A marketplace for buying and selling Swiss businesses. Owners and buyers talk to each other directly, with their advisors if they have one. Leez takes no commission on the sale.

leez.chSince 2025

BePaid

Co-Founder

Invoicing for Swiss freelancers and SMEs, with QR-bill invoices and payment tracking. Fiduciaries have their own portal, where they handle all their client mandates in one place.

bepaid.chSince 2025

eFoundr.ch

Founder

My consulting firm and startup studio. I work with founders and established companies to take an idea to a product that people pay for. We start with the strategy, then I help build it.

efoundr.chSince 2025

About

I work inside the projects I back.

I have been building web products for 16 years. I started by growing my own agency, Pixeleez: more than 250 projects in almost ten years. In 2017 I co-founded Gold Avenue, where I ran the tech and a team of more than 25 people while revenue went from zero to CHF 500M. My approach is to get to market as fast as possible, because that is where you find the real problems.

I join projects as a co-founder and shareholder, and I work on them directly: architecture, hiring, product decisions. It goes well beyond consulting.

I believe every team should be independent from IT. At Gold Avenue that meant a headless CMS and feature flags, so marketing could publish pages and run A/B tests without waiting for a developer. Decisions get made faster when the people closest to the customer can change their own tools.

Expertise

What I do best.

This is the work I'm good at and enjoy most. If your company or your board needs help with any of it, get in touch.

Entrepreneurship

I have co-founded several companies and I'm comfortable in the messy early phase: pricing, partnerships, hiring, the first fundraising conversations.

Product & tech strategy

I tie the roadmap to the P&L: what to build, what to buy and what to stop. Then I order the work so the team can keep up.

Leading teams

I have built and led distributed teams across Switzerland, France, Ukraine and India, up to 30 people at once: engineers, designers, QA, project managers and tech leads.

Agile that ships

Short cycles and a demo every week. I keep the process light, and I keep talking to users while we build.

FinTech & e-commerce

Seven years of regulated payments, KYC and precious-metal custody at Gold Avenue, and e-commerce projects since 2012. In these sectors a bad technical decision gets expensive very fast.

Modern stack adoption

I moved Gold Avenue from Rails to Next.js and brought in a headless CMS, feature flags, A/B testing and security tooling. I pick a tool when it solves a problem the team has.

Experience

Sixteen years of building.

Nov 2017 – Dec 2024
Gold Avenue SA (MKS PAMP Group)
Co-Founder & Chief Technology Officer
Geneva, Switzerland
- Revenue went from zero to more than CHF 500M in seven years, with 3 million visits a year.
- Worked with the other C-level executives and their teams to set the company's direction and deliver it.
- Built and led an international tech team of more than 25 people in Switzerland, France, Ukraine and India: frontend and backend developers, QA, project managers, business analysts, designers and tech leads.
- Moved the frontend from Ruby on Rails to React and Next.js, built backend APIs, and brought in Sanity as headless CMS, LaunchDarkly for A/B tests and feature flags, Vercel for previews, and Lattice for HR and 1:1s.
- Set up collaboration tools across departments, which made communication and decision-making about 20% more efficient.
- Secured the systems with external audits, a VPN, a password manager, XDR software, several backups and automated security-awareness training.
Feb 2013 – Nov 2022
Pixeleez Sàrl
Founder, CEO & CTO
Yverdon-les-Bains, Switzerland
- Delivered more than 250 web and mobile projects.
- I started alone, then the agency grew with a team in Switzerland and Ukraine. I sold it in 2022 to another company in the region.
- Built a reputation for bringing clients new ideas that helped them grow.
Jan 2016 – Nov 2022
WallForPets
Founder, CEO & CTO
Yverdon-les-Bains, Switzerland
- Built and ran a platform for pet owners for almost 7 years. It drew more than 15,000 visits a month without advertising, thanks to its articles, breed guides and listings of pet professionals.
- Signed partnerships with the main players in the market, which grew revenue and reach.
- Handled product, engineering and customer relations myself.
Oct 2018 – Oct 2019
Cornelius
Chief Technology Officer
Geneva, Switzerland
- Set up and led the technology department.
- Found new clients through outbound prospecting, and cut production costs.
Sep 2012 – Jan 2013
Gammadia SA & Nextway SA
Web Developer
Lausanne, Switzerland
- Built features and a custom theme for an e-commerce site at Nextway (PHP, JavaScript, CSS).
- Worked on single-page web applications at Gammadia.

Education

Schooled, then self-taught.

2024

Startup Board Academy

Startup & SME Board Academy (Alumni, SPA24.04)

Geneva, Switzerland

Governance for startup and SME boards: legal duties, financial oversight, crisis management, conflicts of interest, due diligence. We worked on real cases of insolvency and board conflicts.

2017 – present

Self-taught

Continuous learning

Every day I read business case studies and tech newsletters, and I listen to about 2 hours of podcasts while I train: product, marketing, finance, tech, real estate, crypto.

2008 – 2012

EPSIC, École professionnelle de Lausanne / CHUV

Federal Certificate of Competence (CFC), Computer Science

Lausanne, Switzerland

A four-year apprenticeship in the IT department of the CHUV, Lausanne's university hospital. I built install packages in C#, supported users, and learned web development by making tools and sites in HTML, CSS and PHP.

Contact

Let's have a virtual coffee.

Looking for a co-founder, a board member or an advisor? Or you just want to talk about what you're building. I read every message.

Based in

Lausanne, Vaud · Switzerland

Phone

+41 79 957 87 58

vincent.mattart@gmail.com

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